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Case Studies

See how Thea brings scalable growth to our customers

Measured, not claimed. Every number below comes from order-level tracking in the brand's own shop: conversion rate, average order value and revenue per user, measured the same way for every case.

"If the purchase happened within the first seven days, I'd attribute it to the analysis. After that, I wouldn't."

— Director Digital @  a science-backed, dermatologist-developed skincare brand

Weleda Skin Analysis Case Study: +200% CR, +300% ARPU

Weleda Skin Analysis Case Study: +200% CR, +300% ARPU

How Weleda deployed AI skin analysis on its Spryker webshop and lifted conversion 3x, AOV 47%, and ARPU 4x. Profit ROI ~8x, revenue multiple ~12x.

Weleda Skin Analysis Case Study: +200% CR, +300% ARPU

Dr. Emi Case Study: Skin Quiz Replaced by AI, +232% CR

Dr. Emi Case Study: Skin Quiz Replaced by AI, +232% CR

How Dr. Emi swapped a static skin quiz for Thea Care's AI skin analysis on Shopify and tripled conversion, lifted AOV 27%, and 4x'd ARPU per user.

Dr. Emi Case Study: Skin Quiz Replaced by AI, +232% CR

NKM x Thea Care: +225% conversion, +288% ARPU case study

NKM x Thea Care: +225% conversion, +288% ARPU case study

NKM Naturkosmetik, a Munich natural-cosmetics brand, scaled atelier consultations with Thea Care: +225% conversion, +71% AOV, +288% ARPU.

NKM x Thea Care: +225% conversion, +288% ARPU case study

AI Skin Analysis Doubles AOV: Judith Williams Case Study

AI Skin Analysis Doubles AOV: Judith Williams Case Study

Judith Williams Cosmetics, a German premium beauty brand, used Thea Care AI skin analysis to lift AOV 107%, conversion 3.5x and ARPU 314%.

AI Skin Analysis Doubles AOV: Judith Williams Case Study

Physiogel: AI Skin Analysis Lifts E-Commerce CR by 258%

Physiogel: AI Skin Analysis Lifts E-Commerce CR by 258%

Physiogel, a dermocosmetics brand sold through pharmacies, deployed Thea Care AI skin analysis: +258% conversion, +34% AOV, +380% ARPU.

Physiogel: AI Skin Analysis Lifts E-Commerce CR by 258%