Physiogel Boosts Customer Engagement and Increases Product Sales with Thea Care's AI Skin Analysis

“The AI Skin Analysis allows us to provide a detailed, personalized consultation that consumers appreciate, and ultimately trust. This approach has made a noticeable difference in how we engage with customers at our skin advisory days.”

• Skin Expert, Physiogel

Services from Thea Care used

• AI Skin Analysis (optimized for tablet devices)
• Customization for the brand
• Analytics overview for sales leaders

Results

• 3x increase in products purchased
• 40% Increase in Consultation Participation
• 20% increase in NPS of SDRs

Situation: Personalized Guidance in Pharmacy Consultations

Physiogel, a leading brand in dermatological skincare, wanted to enhance the customer experience during their Skin Advisory Day events held in pharmacies throughout Germany. These events are designed to educate consumers and provide personalized skincare advice to help them find the right products for their unique needs.

The challenge Physiogel faced was how to make these consultations more impactful and data-driven, enabling customers to see objective results. A Physiogel skincare specialist emphasized that consumers are increasingly expecting quantifiable insights to validate their skincare decisions. “Our goal is to move beyond a generic discussion about skincare, and instead provide something tangible,” she said. Physiogel needed an innovative tool to demonstrate the condition of consumers' skin, enabling both their brand experts and consumers to track skin health improvements over time.

Solution: Thea Care's AI Skin Analysis for Tailored Consultations

After evaluating various options, Physiogel partnered with Thea Care to integrate AI Skin Analysis technology during their Hautberatungstag events. This advanced solution allows Physiogel’s skin advisors to conduct skin analysis using just a tablet—providing metrics for hydration, texture, pigmentation, and skin health indicators in real-time.

The AI Skin Analysis developed by Thea Care uses cutting-edge computer vision technology, offering a rapid, accurate assessment of the skin's current state, and helping the skincare expert choose suitable products for the customers. The simplicity of using an iPad for the skin scan meant that training sales representatives was easy, making it ideal for use in a dynamic pharmacy environment.

A Physiogel skincare expert explains: “We wanted a technology that could simplify what we do and make it easy for our representatives in any pharmacy. The AI analysis on the iPad allows customers to see their skin analysis and discuss personalized recommendations—it makes the consultation more interactive, memorable, and relatable.”

Benefits

Increased Engagement with Personalized Insights

Since adopting Thea Care's AI Skin Analysis, Physiogel has seen a significant increase in engagement during their Hautberatungstag events. By quantifying skin conditions such as dryness, redness, and overall health, customers have responded with much greater interest.

“We’ve seen an incredible 40% increase in the number of consultations,” a Physiogel skincare expert notes. “Customers are fascinated by the insights they receive about their skin, and they are more willing to discuss their concerns when they see these detailed visual analyses.”

Boost in Product Sales per Customer Visit

Thea Care’s AI Skin Analysis doesn’t just increase consultation numbers; it has also led to measurable business benefits. “Our average sales per customer visit have risen by 35%,” says the Physiogel skincare expert. “When customers are able to see an objective analysis of their skin condition, it reinforces the need for our products. It becomes easier for them to invest in their skin health with our tailored solutions.”

Strengthened Customer Trust and Brand Loyalty

The Physiogel skincare expert also emphasizes that providing personalized, data-driven recommendations has improved customer satisfaction and trust in the Physiogel brand.

“When people can see how a cream or serum has improved their skin—whether it’s hydration levels or reduced redness—they feel that they’re making the right choice. While we haven't seen the long-running numbers on this yet, we already feel like it strengthens loyalty, with customers coming back to buy again.”

Ease of Use and Portability Enable Scalability

The portability of using a tablet for AI Skin Analysis has been a game changer for Physiogel. Unlike traditional skin analysis equipment that can be bulky and cumbersome, the sleek solution offered by Thea Care is easily transported and simple to use. This portability allows Physiogel to expand their Hautberatungstag events to more locations and create a consistent experience across pharmacies.

Real-Time Skin Analysis to Drive Growth

Physiogel has leveraged Thea Care’s Real-Time AI Skin Analysis to bring precision and personalization to skincare consultations—turning each advisory day into a powerful customer engagement opportunity. With increased consultation participation, enhanced sales per visit, and stronger brand loyalty, Physiogel is set to scale their events across Europe, helping even more consumers achieve healthier, happier skin.

A Physiogel skincare expert concludes, “The combination of skin scores and expert advice is exactly what our customers are looking for. Thanks to Thea Care’s technology, we’re taking personalized skincare consultations to the next level.”

About Thea Care

Thea Care provides cutting-edge AI-driven solutions for personalized skincare. By enabling brands to integrate advanced skin analysis technology, Thea Care helps bridge the gap between customers' skincare needs and the right product choices—all in real-time, empowering consumers and driving business growth.

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